Build a socially responsible real estate brand
The Good Brand
Creator Damon Harris
Facilitator(s) Damon Harris
Being a socially responsible and purpose-driven company is becoming an increasingly-important factor in customer loyalty and brand awareness. Connecting your brand to the right cause is a marketing strategy that can be a profitable endeavor.
This program helps you create that right balance between “giving back” and "making profits", and how the two can work in tandem most effectively. We will provide a bird’s eye view of what cause marketing is, what types of programs can be implemented to fit your business and identifying the right cause to fit your personal and business needs.
BENEFITS OF ATTENDING
Learn how traditional real estate brands are following their ideals to become better corporate citizens while at the same time fueling growth
Learn how to leverage your values to get free marketing
Define brand ideals and purpose in order to unlock future brand potential
What to look for in a cause
How partnering with local nonprofits can attract leads
Learn the difference between sponsorship and marketing